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Flavors

Pringles come in many flavors. Standard flavors include original, salt and vinegar, sour cream and onion, cheddar cheese, ranch dressing, barbecue, and loaded baked potato. Some flavors are distributed only to limited market areas. For example, prawn cocktail, wasabi, smokey bacon, paprika, roast chicken and curry flavors have been available in the United Kingdom and the Republic of Ireland

Occasionally, P&G produced limited edition runs. Seasonal flavors, past and present, include ketchup, zesty lime and chili, chili cheese dog, "pizzalicious", paprika, Texas BBQ sauce, buffalo wing, and cajun. A "low-fat" variety was also sold. Examples of limited edition flavors include jalapeño, honey mustard, cheesy fries, onion blossom, mozzarella cheese stick, screamin' dill pickle, and Mexican-layered dip. At one point in the early 1990s, "Corn Pringles" were available. The canister was black and had cartoon images of corn, as well as the normal packaging standards. The crisps were made of corn and resembled a corn chip in flavor and texture.

In 2012, they brought out seasonal flavors of "peppermint white chocolate", cinnamon sugar, and pumpkin pie spice"

Pringles also produces several "multi-grain" varieties which have some of their base starch ingredients replaced with corn flour, rice, wheat bran, black beans, and barley flour

Pringles has offered specialized flavors in various parts of the world, such as mozzarella stick with marinara in North America and jalapeño in Latin America.

Five new flavors were introduced in Asia, namely: soft-shelled crab, grilled shrimp, seaweed, "blueberry and hazelnut", and "lemon and sesame". The grilled shrimp chips are pink in color, while seaweed is colored green

Two limited market flavors, cheeseburger and "Taco Night", were recalled in March 2010 as a safety precaution after Salmonella was found in a Basic Food Flavors plant which produces the flavor-enhancing hydrolyzed vegetable protein used in those flavors

Marketing

.Pringles is advertised in the United States, the United Kingdom, Canada, Australia, and Ireland with the slogan "Once you pop, the fun don't stop"] along with the original slogan "Once you pop, you can't stop".

The original Pringles television commercials were written, produced and directed by Thomas Scott Cadden (composer of the original Mr. Clean jingle) in 1968, while working at Tatham-Laird and Kudner Advertising Agency in Chicago.

Throughout its history, Pringles used its advertising campaigns to compare their products to conventional potato chips. In its early years, they were marketed as "Newfangled Potato Chips" and had a small silver pop-top to open the can. Unlike the current advertising, they only mentioned that, with their pop-top cans (which have been replaced with foil tops since the 1980s), their chips remain fresh and unbroken, the can holds as much chips as a bag, and their curvy shape allows them to be stacked; thus inspiring the slogan, "Other potato chips just don't stack up."

By the 1980s, the company launched the "Pringle Jingle", whose lyrics were "Once you taste the flavor ("It's a deep-fried taste!"), then you get the fever ("With a crispy crunch!"), then you've got the fever for the flavor of a Pringle!"

Starting in the 1990s and continuing today, Pringles has advertised their products by comparing them to bagged chips, which they view as greasy and broken. In each ad, a group of people are enjoying Pringles, while another person (alone) is enjoying a bag of generic potato chips (the bags themselves resemble either Lay's or Ruffles, depending on the Pringles variety marketed in the ad). They dump out some broken chips into their hand, only to find they are greasy, and end up wiping the grease all over their clothing.

The Pringles logo is a stylized cartoon caricature of the head of a male figure (commonly known as "Julius Pringles"[32]) designed by Louis R. Dixon, with a large mustache and parted bangs (until 2001, the character had eyebrows and his bow tie framed the product name; in 1998, the bangs and lips were removed from the logo, and his head was widened a little). The crisps are made to a uniform size, so that they can be stacked very neatly within the container, rather than being packaged loosely in a bag. The cans come in 23g, 40g, 50g, 80g, 100g, 110g, 140g, 145g, 150g, 155g, 160g, 163g, 165g, 169g, 170g, 175g, 181g, 182g, 190g (party size), 200g, and 230g sizes.[33]

Pringles, as a product brand, is especially known for its packaging, a tubular paperboard can with a foil-lined interior and a resealable plastic lid, which was invented by Fredric J. Baur. Baur (1918-2008) was an organic chemist and food storage technician who specialized in research and development and quality control for Cincinnati-based P&G. Baur's children honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave

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