Saturday, December 7, 2013

Lays 1

Lays
 In 1932, salesman Herman Lay opened snack food operation in Dorset, Ohio and, in 1938, he purchased the  Atlanta, Georgia potato chip manufacturer "Barrett Food Company, " renaming it "H.W. Lay Lingo & Company. Lay went around the whole southern United States selling his products from the truck of his car. Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials. As the popular commercials aired during the 1950s, Lay's went national in its marketing and was soon supplying product throughout the United States. 
Lay's Barbecue-flavored potato chips, which were introduced in 1958, were the only flavor available in the United States other than the conventional salted chip until the late 1970s. Despite many new flavors since, the original is still the selection of 79% of consumers. In the United States, Lay's offers a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Hidden Valley Ranch, Salt & Pepper, Flamin' Hot, Dill Pickle, Limón, and a thicker "Deli style" chip. Other potato chip flavors offered by Lay's are Garden Tomato and Basil, Honey Barbeque, Sweet Southern Heat Barbeque, Tapatio Limon, Simply Sea Salt Thick Cut.
Renad Ameen

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