PRINGLES 1

HISTORY

Pringles were first sold in the United States in October 1967, and distributed internationally by 1975. P&G wanted to create a perfect chip to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags. The task was assigned to chemist Fredric Baur, who, from 1956 to 1958, created Pringles’ saddle shape from fried dough, and the can to go with it. Baur could not figure out how to make the chips taste good, though, and he eventually was pulled off the Pringles job to work on another brand. In the mid-1960s, another P&G researcher, Alexander Liepa of Montgomery, Ohio, restarted Baur’s work, and set out to improve on the Pringles taste, which he succeeded in doing. While Baur was the true inventor of the Pringles chip, according to the patent, Liepa was the inventor of Pringles. Gene Wolfe, a mechanical engineer-author known for science fiction and fantasy novels, developed the machine that cooks them. Their consistent saddle shape is mathematically known as a hyperbolic paraboloid. Their design is reportedly aided by supercomputers to ensure safe aerodynamics while packaging.]

They were originally known as "Pringles Newfangled Potato Chips", but other snack manufacturers objected, saying Pringles failed to meet the definition of a potato "chip". The US Food and Drug Administration weighed in on the matter, and in 1975, they ruled Pringles could only use the word "chip" in their product name within the following phrase: "potato chips made from dried potatoes". Faced with such an unpalatable appellation, Pringles eventually opted to rename their product potato "crisps" instead of chips. This later led to other issues in the United Kingdom, where the term potato "crisps" refers to the product Americans call potato "chips"]
In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, a deal which would have more than tripled the size of Diamond's snack business. However, the deal fell through in February 2012 after a year-long delay due to issues over Diamond's accounts. On May 31, 2012, Kellogg Company officially acquired Pringles for $2.695 billion as part of a plan to grow its international snacks business. The acquisition of Pringles makes Kellogg the second-largest savory snacks company in the world.]
Pringles are manufactured in factories in Jackson, Tennessee; Mechelen, Belgium; Johor, Malaysia; and Fujian, China.]

Ingredients

Pringles have only about 42% potato content, the remainder being wheat starch and flours (potato, corn, and rice) mixed with vegetable oils, an emulsifier, salt, and seasoning.Other ingredients can include sweeteners like maltodextrin and dextrose, monosodium glutamate (MSG), disodium inosinate, disodium guanylate, sodium caseinate, modified food starch, monoglyceride and diglyceride, autolyzed yeast extract, natural and artificial flavors, malted barley flour, wheat bran, dried black beans, sour cream, cheddar cheese, etc.; Pringles varieties vary in their ingredients. Contrary to a popular misconception, Pringles chips are fried, not baked

In July 2008 in the London High Court, P&G lawyers successfully argued that Pringles were not crisps (even though it said "Potato Crisps" on the container) as the potato content was only 42% and their shape, P&G stated, "is not found in nature". This ruling, against a United Kingdom VAT and Duties Tribunal decision to the contrary, exempted Pringles from the then 17.5% VAT for potato crisps and potato-derived snacks In May 2009, the Court of Appeal reversed the earlier decision. A spokesman for P&G stated it had been paying the VAT proactively and owed no back taxes

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